I’m going to recast the question a little bit. I think people are too focused on the mechanics of PS and sometimes lose site of the human
interactions needed to create fantastic value for our customers. So, with that, I would recommend “Presentation Zen” ( http://tinyurl.com/4pzkvz ) for
the short list of summer reads. It doesn’t matter how good your ideas are if they haven’t been presented such that your audience can understand them.
I’m off to Alaska for a couple weeks and I’m bringing two books:
The Back of the Napkin ( http://tinyurl.com/42aq9y )
Cryptonomicon ( http://tinyurl.com/5x3zh9 )—An extremely rare re-read for me. Fantastic sci-fi/historical fiction. This blurb from one of the amazon reviewers sums it up well
“This novel is fun, huge, funny, rambling, witty, and sprawling. It is clever, engaging, and well-paced. It is full of quirky, eccentric, immensely likeable characters, crazy, interesting ideas, and amusing, often hilarious, looks at various situations including, but not limited to, mathematics, life, how to eat Cap’n Crunch properly, the purpose of beards, and well, just about anything else you can think of. Obviously, then, this book is not for everyone. Those who like tight, meticulously pared-down straightforward stories may not be able to get into this one.”
Richard W.
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