Is Cold Calling Dead? Does Internet Marketing and Social Media Signal the End of Dialing for Dollars?
by David Brown, Managing Partner, EspressoB2B Marketing

Hey! What happened to my market? A VP of Sales at an IT services organization recently told me, “Sometime in 2008 cold calling just stopped working for us. At first, we thought it was the economy. Now we see a fundamental shift in the way people buy.” Some of my best friends are sales guys. It’s true. Normally a cocky bunch of souls, most have been in the business for y ...Read More

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