Jeff,
This may not apply to your specific industry however in technology theanswer is it depends.
If the client is:
1) Solid year over year contributor to your bottom-line or
2) in the incubator stage and the upside in the future is great, then I would work with Sales and the client directly to
establish a formal plan to use the services in a timely manner (extension or otherwise).
If the client is not a heavy hitter for your metric targets, then being more firm and giving 90 to 60 days notice should provide enough
planning to use the services within the original planned 12 month time commitment. Key here is alerting your sales team and the client of
the expiration dates in advance so it’s not a use them today or lose them negotiation but a way to leverage your services expertise to meet
their demands in a timely fashion (which obviously changed since they purchased the services as they have waited this long to use them) for
both parties.
Larry
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