We are a professional services firm focusing in the Bio-Pharma space. We have been having some internal discussions recently relative to
what kind of money we should be investing towards our marketing efforts.

Can anyone provide me with an idea of what a typical marketing investment might be on an annual basis as a percentage of revenue? I’m sure this varies from company to company but I would love to hear what other companies are doing and if there is a Best Practice or some sort of formula that we should be considering.

Thank you in advance for your replies.