San Francisco, CA, February 19, 2008 - SignalDemand, a leader in price and margin optimization software for manufacturers, today named Jimmy Fitzgerald as senior vice president of services. Fitzgerald, most recently vice president of global customer management at Oracle, will continue SignalDemand’s focus on customer satisfaction while leading the company’s global implementation, services and support functions.

“SignalDemand’s top priority is building ongoing value with our customers and our professional services organization provides a fundamental way to maximize customer results. Our services, from implementation support to education, were designed to allow our customers to turn pricing and product mix decisions into competitive advantage,” said Mike Neal, CEO of SignalDemand. “Putting Jimmy on our team reflects SignalDemand’s dedication to enhancing and measuring customer satisfaction and success. His background and skill set are purpose-built to lead this team.”

Fitzgerald brings significant experience in customer implementation and support in large-scale, enterprise software implementations with global leaders such as Oracle, Siebel, Shell, IBM and Andersen Consulting. Most recently, Fitzgerald was responsible for managing all customer management functions across Oracle Customer Services on a global basis. His background also includes global services leadership roles at Siebel, where he held executive positions in both the EMEA and Asia Pacific divisions. During his tenure in services management, Fitzgerald’s clients included multi-national companies such as Unilever, Guinness and Cadbury. He also has experience in consumer goods and food manufacturing at Kerry Foods, a recognized leader in global food ingredients markets.

Chuck Troyer will transition from SVP Products and Services to the new role of Chief Technology Officer (CTO). In this capacity Mr. Troyer will lead the development of the long-term direction for SignalDemand’s software and service offerings. This includes the extension of current software capabilities to meet the future needs of customers in currently served industries as well as adapting the software to drive value in other markets and industries. He continues to work with customers in a strategic capacity to further increase the value derived from the use of SignalDemand’s Price and Response software application.

About SignalDemand SignalDemand provides manufacturers with on-demand software and services to achieve maximum profit margins in the face of volatile markets and increasingly complex pricing decisions. Using patented, comprehensive mathematical models to process thousands of variables, SignalDemand’s technology allows customers to adjust supply and pricing on a continual basis. By recommending best price, supply utilization and product mix in moments, SignalDemand enables better day-to-day decision-making. Companies such as Cargill, Farmland Foods, Hormel, National Frozen Foods, Rich Products, Seaboard Foods and Ventura Foods rely on SignalDemand for immediate and ongoing improvement of financial performance. For more information, please visit http://www.signaldemand.com.

Contact:
Ryan Leverenz or Monica Miller
LaunchSquad
415.625.8555
signaldemand(at)launchsquad.com