New VP to Oversee Expansion of Professional Services and Drive Programs that Support Customer Success

SAN MATEO, Calif., May 13, 2008 - Coremetrics, the leading provider of digital marketing optimization solutions, has appointed Jay A. Holmstrom as vice president for worldwide consulting services. Holmstrom will lead Coremetrics’ efforts in designing and delivering productized consulting services that support the success of customer digital marketing initiatives.

“Digital marketing is becoming increasingly complex,” said Jeff Schmidt, vice president of worldwide sales and services at Coremetrics. “Behavioral targeting networks and syndication of content are becoming the norm, making in-depth analytical skills essential for making the right allocation decisions with respect to marketing spend. But Coremetrics research shows that e-commerce organizations are finding it harder and harder to attract and retain people with the right skills. With his diverse background and association with great brand name companies, Jay will be able to expand our professional services organization and create innovative programs that provide the expertise our clients need. As a result, clients can drive online marketing results despite the shortage of critical talent.”

Commenting on his appointment, Holmstrom said, “Coremetrics provides the richest source of visitor data and the most comprehensive solution for leveraging that data for business insight. My goal as VP of professional services is to help customers use that data effectively so they can get the results they are looking for. We will do this by creating targeted value added services that help Coremetrics customers optimize their digital marketing efforts.”

Holmstrom brings more than 20 years experience in applying information technology to enterprise business problems. Most recently, he was vice president of services for Flashline, Inc., where he was responsible for setting strategic direction and overseeing daily operations of consulting services, customer service, training and customer content and community. In that position, he directed consulting, implementation and educational solutions to support the success of customer initiatives. Prior to that he was with Zabba LLC, Compuware, Key Bank, and Eaton Corporation.

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from 3i Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California and competes with Omniture and WebTrends. To learn more about Coremetrics, visit http://www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.com/privacy.

Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com

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