Ed Forman and Najeeb Uddin Bring More than 35 Years of Experience in Marketing, Technology and Analytics
Columbia, Md. - June 19, 2008 - Merkle, one of the nation’s largest and fastest growing database marketing agencies, today announced the hiring of two new executives to lead its marketing technology operations. Ed Forman joins as Merkle’s vice president of professional services in the commercial database group and Najeeb “Naj” Uddin joins as Merkle’s vice president, database solutions in the nonprofit group. Together, they will work to ensure Merkle’s marketing technology is a source of competitive advantage in the market, and focus on tight integration among analytics and technology to drive marketing results for Merkle’s clients.
Prior to joining Merkle, Forman served in the dual roles of chief information officer and chief technology officer for Targetbase, where he created a strategic plan for the development and application of business-centric technologies. He also led efforts to implement advanced interactive capabilities and created a new core technology platform to replace Targetbase’s proprietary system. Forman previously worked as manager, database special projects for Targetbase. Between his two positions at Targetbase, Forman served as the director of rapid application development and analytical services at Rapp Collins Worldwide. Forman will be based in Little Rock, Arkansas.
Uddin previously served as vice president, client services at Convio, where he was responsible for the implementation and start-up services for new clients. He designed and implemented solutions combining service and software that enabled clients to achieve their fundraising and constituent engagement goals. Prior to Convio, Uddin worked as the senior vice president, client services, for GetActive Software. Earlier, he was the vice president of professional services and general manager for the Oracle enterprise applications business unit at USi. Prior to that, he was a senior vice president of global operations for APPSHOP, Inc. Uddin also served as a management consultant with Arthur Andersen LLP and has an MBA from Northwestern University. Uddin will be based in Merkle’s headquarters in Columbia, Maryland.
The addition of these two executives continues Merkle’s rapid growth. More than 80 new employees have joined the company since January, and Merkle plans to add an additional 90 employees by the end of the year. To accommodate this growth, the company moved to a larger headquarters in Columbia, Maryland at the beginning of June.
“Securing the world-class talents of these two new executives was imperative,” said Don Patrick, chief operating officer and executive vice president, Merkle. “The competencies Ed and Naj bring to Merkle will further strengthen our marketplace strategy, as well as our ability to serve our clientele with the best technology innovations available to aid their marketing efforts. Further, their expertise will increase the impact of our database solutions and professional services divisions. Their combined experience will enhance Merkle’s competitiveness in key verticals, which will help ensure our continued growth.”
About Merkle
Merkle is one of the nation’s largest and fastest growing providers of data-driven marketing solutions that enable organizations to maximize the results from their marketing investment. Merkle provides strategic consulting, database services, content solutions, analytical services, interactive and creative services, and production services to Fortune 1000 companies and leading nonprofit organizations. With more than 1,100 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional locations in Boston, Chicago, Denver, Philadelphia, Seattle and Hagerstown, Maryland. For more information, contact Merkle at 1-877-9-MERKLE.
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