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Voice of the Village PSVillager Spotlight PSVillagers
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CEO & Chief Conversation Starter, Guinnen MacRath
1978 Honda Civic
I love the pancakes at our little local diner, The Rock Cafe here in Glen Rock, NJ.
What are three things most people don't know about you?

1. I used to make clothes for my wife. I once made her a fabulous little black dress. Then the cleaners ruined it.
2. I’m actually an Italian trapped in the body of a Norwegian.
3. I never wanted to be a kid. Seemed like a waste of time to me. I always wanted to be a grown-up. When my classmates were struggling through adolescence, I was going through my first mid-life crisis!

What's been your greatest adventure in life?

Twenty years ago, desperate to make sense of the dysfunctional behavior I saw in so many IT departments, I began to look seriously at psychology as it applies to the workplace. My fascination with the human dynamics of teams continues to this day. My commitment today is to create the powerful conversations that transform businesses and the lives of the people who work in them.

What's your best childhood memory?

When I was little, Mom used to read stories to us every night. This was a special time of day for me. When my own daughter was born, Mom recorded hundreds of stories on tape, and my daughter used to listen to them at bedtime just as I had, thirty years before.

If you could have a conversation with a person of your choice, past, present or future, who would that person be and why?

I’d like to meet all four of my grandparents. Especially my father’s father, who sounds like he was a ball of fire and a barrel of laughs.

What's the hardest thing you've ever done in your life?

It’s always the same thing - taking on something I’ve never done before that will require me to be someone I’ve never been before. Every big step in my life has seemed much harder before the fact than it actually turned out to be. 

Tell us about your favorite hobby.

I’m a big fan of face reading. It’s the study of how personality traits are reflected in people’s facial features. People are often amazed by how accurately their faces reveal what they’re like.

What are you currently reading? What is your favorite book?

My favorite book as a kid was “The Phantom Tollbooth” by Norton Juster. I still love it.
Right now I’m reading several books at once, as usual. One is “The Rise of the Creative Class,” by Richard Florida. 

Is there a particular place or thing you want to see?

I did a project in India a few years ago, and I want to go back. I loved it there!

If you could give $10,000 to a charity, what would that charity be and why?

I would donate it to Peoplemaking of Colorado. This group does remarkable work teaching men, women, and children how to become more fully human.

If you weren't on the professional services career track, what would you be doing?

At heart, I’m an evangelist of big ideas. I’d be doing something involved in international development.

What is the path that led you to Professional Services/Consulting?

It started with a degree in music. Then a few years in the construction trades. Then a night job as an operator in a data center.
That’s when I discovered a knack for explaining technology to others. Which led me into product development and then sales.
I discovered that most of the products we sold became shelfware. I didn’t like that, so I started helping customers implement the tools. Next thing I knew I was running a professional services team.

What advice would you give to a recent graduate who just took a job in professional services?

Ask your boss to send you to our Consulting Skills training program. You won’t regret it.

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PSVillage Hosts Executive Breakfast Series on
Cloud Computing and Compensation Trends
Compuware Launches New Initiative to Help Technology Firms Improve Operational Visibility and Control
Ironworks Consulting Selects Tenrox On-Demand Software to Streamline its Project and Resource Management Processes
Tenrox Project Workforce User Base Surpasses 100,000 Users Worldwide
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Discussion Forum
Seeking Opinion on When to Bill and When Not to Bill?

We are a professional services organization within a software product
company.  Our products are all large scale applications in the electronic
payments field.  Every implementation is heavily customized to suit the
business needs of the client.  We are having internal discussions on
what activities should or should not be billed to the customer; mostly
surrounding project management but the discussion extends to all PS
staff as well. 

For example, our delivery methodology specifies that we have weekly
meetings with our senior management to review the status of projects. 
Project Managers prepare for and conduct a portion of the senior
review.  Should that PM time be logged against the customer project
and billed to the customer? 

Another example:  PMs spend time preparing invoices, addressing
billing questions, entering/checking/verifying/editing data in our
Oracle financial and project accounting systems.  Do other companies
bill the customer for this administrative time logged by PMs? 

Another example:  Since our applications are customized for every
implementation, there are inevitably software bugs.  Those software
bugs lead to internal review meetings, delays in delivery, and rework.
Although we would not bill for rework, should the time the PM spends
coordinating all the internal activities be charged to the customer? 

One last example:  our delivery methodology calls out specific
activities & deliverables such as Quality Gates, Quality Audits, Post
Mortem analysis, Executive Review sessions with customer execs,
weekly status reports and many more.  Where do other companies
draw the line between when an activity is billed to a customer because
it is part of the customer project, and when the activity is not billed
because it is an internal action that the company elects to perform that
is only tangentially part of the customer project?

This may seem like a simple question but it is really quite complicated. 
We are finding that making the transition from a pure software vendor
(our old model) to a services company (the new model) is not that
easy.  Maybe you have experienced the same thing. 

People are lining up on both sides of the aisle.  On one side are the
people who think we should bill every hour of time that we think about,
do something about, talk about or work on a project.  On the other side
are those who think that some of the things we do are driven by our
own internal desire for process, methodology and data, and, if an
activity is internally driven, we should not bill the customer as it is a
‘cost of doing business’. 

I’d be interested in any opinions or examples you have on the topic.

Thanks.

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