Although growing trends illustrate that enterprise corporations are moving towards on-demand Software as a Service (SaaS) solutions, traditionally this platform has been most popular with small to mid-sized businesses (SMBs).

This is a great summary for how to engage with SMBs. At first the “Plan, Plan, Plan” section threw me off because if anything working with SMBs requires a more fluid, flexible approach. It’s been my experience, there’s always a last minute crisis.

However, it was well brought home with the COMMUNICATE in all caps, that and executive commitment are the key.