By James Willett, VP, Product Management and Professional Services, Neustar, Inc. - December 12, 2012
Professional services teams that ply their trade in product companies face a built-in challenge: how do you prove value? If your business sells products as opposed to services—hardware, software, SaaS or cloud technologies, for example—your services are typically bolted on, not developed as core offerings, so you constantly need to make the business case for what you do and, more ...Read More