PS Pulse Articles by: dshkliar

Social Media and Your PSO: Building Thought Leadership and Promoting Your Brand

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By Dmitry Shkliarevsky, Head of Professional Services-U.S., AppSense, Inc. - April 27, 2012

When people are your product and you are looking at branding and promoting your PSO, traditional marketing simply does not work. In fact, one could argue that in the era of social media, traditional marketing alone won’t work - period. Marketing a PSO is about identifying your niche of thought leadership; differentiating from your competitors; and amplifying a series of messages that s ...Read More

Zero to 60: Building Global PSO’s within a Product Company

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By Dmitry Shkliarevsky, Head of Professional Services - U.S., AppSense - October 12, 2011

Going from zero to sixty is about time to market (speed) but also about critical mass (people) and building a sizeable business (revenue); yes, there is a double meaning here which applies. Time to market along with quality is important but can be categorized as competing priorities when racing to drive product adoption with customers, maximize revenue potentials within a sales proces ...Read More