PS Pulse Articles by: maryann

8 Steps to Creating a Strong Professional Services Brand

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By Mary Ann Whiteman, CEO & Consultant, Whiteman Consulting - May 6, 2011

As in any business, a professional services firm or organization must win customers' hearts and minds by building a brand that will attract customers to the business.  By taking a strategic approach to define who you are and why customers should do business with you, you can create your brand identity—how you want to be perceived. Once this is in place, the challenge is to align y ...Read More

Setting Your Price -- T&M or Fixed Price

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By Mary Ann Whiteman, President, Whiteman Consulting - January 27, 2011

You can’t see one or touch one. The customer must purchase one before experiencing it and measuring the results. How do you price something that is invisible? How do you price a promise? Many professional services organizations start with hourly rates, move to cost-based pricing, and then to value pricing as they build their brand and become more experienced in scoping projects.   ...Read More